5-Day Founder Reset
Get your *ISH together —
and your business back on track.
WHAT THIS IS
Being a founder is messy — but your business doesn’t have to be.
The 5-Day Founder Reset is a self-paced sprint designed to give you clarity, confidence, and systems in just 5 hours.
One hour a day
Worksheets + short teaching videos
Real progress you’ll feel immediately
This is strategy, efficiency, and mindset — aimed at Getting *Ish Done.
what you'll
walk away with
WHAT YOU'LL WALK AWAY WITH
By the end of the 5 days, you'll have:
- A clear set of values + a living picture of your Ideal Client Avatar
- A CEO job description that helps you focus on what matters most
- Five efficiency hacks, built out live, that save you time and brain space every single week
- A clean, streamlined tech stack that finally makes sense
- Confidence in your wins — plus content ideas pulled straight from them
Day 1: Define Your Values + Who You Serve
Clarify your business values and sketch out your ICA. Walk away knowing exactly what you stand for and who you’re serving.
Day 2: CEO Mindset
Stop trying to do it all. Define your CEO role, decide what to keep, and identify what to delegate.
Day 3: Efficiency Hacks (Do It With Me)
Google Alerts, phone shortcuts, search tricks, batching, Canva kits — set them up right alongside me.
Day 4: Tech Stack Reset
Audit your subscriptions, logins, and integrations. End with a clean tech list and a quick “choose your own adventure” quiz to discover your next step with me.
Day 5: Celebration + Content
Recognize your wins, reframe them as strategy fuel, and learn how to turn them into content that connects.
Clarify your business values and sketch out your ICA. Walk away knowing exactly what you stand for and who you’re serving.
Day 2: CEO Mindset
Stop trying to do it all. Define your CEO role, decide what to keep, and identify what to delegate.
Day 3: Efficiency Hacks (Do It With Me)
Google Alerts, phone shortcuts, search tricks, batching, Canva kits — set them up right alongside me.
Day 4: Tech Stack Reset
Audit your subscriptions, logins, and integrations. End with a clean tech list and a quick “choose your own adventure” quiz to discover your next step with me.
Day 5: Celebration + Content
Recognize your wins, reframe them as strategy fuel, and learn how to turn them into content that connects.
the daily reset plan
Frequently Asked questions
Q: How long will it take each day?
A: About one hour: a 20-minute video + ~40 minutes of work time.
Q: What if I fall behind?
A: You’ll have lifetime access — so you can reset on your own schedule.
Q: Is this only for brand new founders?
A: Nope. Whether you’re just starting out or you’ve been at it for years, this reset gives you a cleaner foundation and sharper focus.
Q: Will this replace a Strategy Session or Intensive with Erika?
A: No — this is a DIY sprint. If you want hands-on, personalized strategy, a Strategy Session or Intensive is your best next step. This reset is designed to give you clarity + systems first.
A: About one hour: a 20-minute video + ~40 minutes of work time.
Q: What if I fall behind?
A: You’ll have lifetime access — so you can reset on your own schedule.
Q: Is this only for brand new founders?
A: Nope. Whether you’re just starting out or you’ve been at it for years, this reset gives you a cleaner foundation and sharper focus.
Q: Will this replace a Strategy Session or Intensive with Erika?
A: No — this is a DIY sprint. If you want hands-on, personalized strategy, a Strategy Session or Intensive is your best next step. This reset is designed to give you clarity + systems first.