about erika

I help women build businesses that feel like theirs -
on their terms, with support that actually works.

Before this?  I spent 20+ years as a corporate meeting planner - and I learned the hard way that looking successful on the outside means nothing if you’re burned out on the inside.”

How I Got Here

I started as a corporate meeting planner - a job I loved.  I thrived on logistics, travel, making magic happen behind the scenes.  I worked with Fortune 500s, ran international conferences, and know how to get *ish done.

But like so many women, I eventually traded the paycheck and the burnout for entrepreneurship.


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The Burnout That Changed Everything

I grew my first company, Biddix Meetings & Events, into a seven-figure agency over the course of 6 years - including a global pandemic.  It looked like success.  

But inside?

I was exhausted, out of alignment in all the ways, and constantly sacrificing my life (and my family) to serve the business.

That version of "success" nearly broke me - and it was a turning point.

I realized I didn't want to build like this anymore.

Why I Do This Work

I took everything I learned (the hard way) and turned it into something new.  A model.  A mission.  A business that helps other women build what *they* want - without losing themselves along the way.

My work is rooted in the Anything At All Model - a simple but powerful framework that helps women define success for themselves, set boundaries that support their vision and find the community they need to make it happen.

What I Believe

  • You don't have to do entrepreneurship alone
  • Collaboration beats competition every time
  • Support doesn't have to be fluffy
  • You get to design success for yourself
  • Business ownership can be joyful, sustainable and aligned.

Whether you need strategy, support, or a dynamic speaker for your event,
I'm here to help.

"If I'm awake, I'm probably aggressively helping someone."

- ERIKA BIDDIX

You don’t have to figure it all out alone.

About Erika Biddix | Entrepreneur Coach & Speaker


Hanna R.
Simply Sunshine Co.

"Erika understands the connection between our businesses and all the other parts of our lives and has helped me in finding those healthy balances. I highly recommend coaching with Erika, 10 stars!!!"