I help women build businesses that feel like theirs -
on their terms, with support that actually works.
Before this? I spent 20+ years as a corporate meeting planner - and I learned the hard way that looking successful on the outside means nothing if you’re burned out on the inside.”
How I Got Here
I started as a corporate meeting planner - a job I loved. I thrived on logistics, travel, making magic happen behind the scenes. I worked with Fortune 500s, ran international conferences, and know how to get *ish done.
But like so many women, I eventually traded the paycheck and the burnout for entrepreneurship.
The Burnout That Changed Everything
I grew my first company, Biddix Meetings & Events, into a seven-figure agency over the course of 6 years - including a global pandemic. It looked like success.
But inside?
I was exhausted, out of alignment in all the ways, and constantly sacrificing my life (and my family) to serve the business.
That version of "success" nearly broke me - and it was a turning point.
I realized I didn't want to build like this anymore.
Why I Do This Work
I took everything I learned (the hard way) and turned it into something new. A model. A mission. A business that helps other women build what *they* want - without losing themselves along the way.
My work is rooted in the Anything At All Model - a simple but powerful framework that helps women define success for themselves, set boundaries that support their vision and find the community they need to make it happen.
What I Believe
Whether you need strategy, support, or a dynamic speaker for your event,
I'm here to help.
You don’t have to figure it all out alone.
Hanna R.
Simply Sunshine Co.
"Erika understands the connection between our businesses and all the other parts of our lives and has helped me in finding those healthy balances. I highly recommend coaching with Erika, 10 stars!!!"
RECENT
MEDIA APPEARANCES
podcasts
yes, and
with judi holler
freedom from empty
with booth andrews
start up knox
with brandon bruce
let her speak (2024)
with catherine porth
let her speak (2022)
with catherine porth
let her speak (2020)
with catherine porth
print
let her speak blog
inside of knoxville
tn ledger
west knoxville
lifestyle magazine
knoxville news sentinel
teknovation.biz
tv
the daily refresh
wate
wbir (2021)
real wellness
with sheri traxler
click to view